You need to bulk up your customer base. Influencers like industry bloggers, local celebs, or top executives have audiences whose interests may overlap with your event. Bringing them on as your sponsors essentially transfers over that audience base and helps solidify your brand image in the eyes of this fresh market. You need help figuring out a major planning component like a venue, transportation, or catering.
Your event is brand new or your brand needs to build its industry cred. Having sponsorships from established companies in your field is the best kind of testimonial. Sponsors who understand the value of this type of marketing.
Sponsors whose audience matches yours in both demographics and interests. Sponsors focused on event ROI. Vanity sponsors like to stick their names on an event and call it a day. Use digital tools to find and secure sponsors. Thankfully there are now a few reliable solutions on the market that can help: Get really specific about your event goals. SponsorPark — Best for corporate sponsors and events under the arts, entertainment, sports, festivals, and special causes categories.
Sponeasy — If you need a well-designed sponsorship desk, try this drag-and-drop builder it even has templates you can use. OpenSponsorship — This platform specifically caters to athletes, teams, and sports-related events. SponsorPitch — Search their database, use their CRM, and export sponsor data with this collaborative tool.
Get really specific about your event goals. Reach out to sponsors from related events. Narrow down your options to brands who strongly align with your event values. Let your audience decide. Learn how to get sponsors for an event with these 8 tactics 1.
In your proposal, paint that picture by including these details: Tell your company story. Did your company have humble beginnings? Was it founded as a family business for the local community? Make an emotional connection to strike a chord with the sponsoring company. Describe what you do. That way, they know they are reaching the right audience by contributing to your event. Offer the sponsor incentives. Here are some ideas to help sweeten the deal: For trade shows or exhibitions, giving the sponsor a free booth.
Form a partnership with more established companies. Study what your potential sponsors are up to. Do your homework on each sponsor before reaching. Scan the news for things like: Has the sponsor been involved in any recent events? Have there been changes to the company or its leadership? Please DO NOT send a sponsorship proposal until you have developed some level of rapport with the sponsor. Send them a gift see tip 1 above or get a referral from a mutual contact, then follow up with a phone call to organise a meeting.
Once you are able to meet with the sponsor, look for personal similarities before getting down to business. Ask them non-business related questions and listen for opportunities to create a connection. Perhaps you have a similar interest, mutual friends or went to the same school. Ultimately, this will make it easier for them to say yes to your sponsorship proposal. Create competition by approaching multiple sponsors in the same category.
Make each sponsorship category exclusive and detail this in your proposal. This creates scarcity and encourages a sponsor to lock out their competition by sponsoring you. Generate urgency by putting a time limit on your sponsorship opportunity. You can frame this by indicating that the relationship needs to be in place by a certain time, so you can work with the sponsor to plan and deliver the various marketing activities you detailed in the sponsorship proposal.
Take for example two restaurants on the street next door to each other. One is very busy while the other has very few customers. Most people have an innate desire to like what others like and do what others do.
Knowing this, we can improve our chances of getting sponsored. In this case, you want to concentrate on some smaller sponsors to start with. Of course, acquiring sponsors is easier said than done given that companies are being bombarded with sponsorship requests all the time. How do you make your proposal stand out?
The tips below provide a useful guide for acquiring event sponsorship. Know Your Demographic. Sponsors should ideally be from companies that fall within your own niche. Take the time to really study your audience. You should know their income level, geographic location, buying patterns, and so on. When you know your demographic consumers in and out, you can implement a strategy that caters directly to a niche-specific group. What does this have to do with sponsors?
Prepare a Strong Proposal. Research the median income and educational level. Consider the publications your demographic reads. Then ask for media kits from those publications. According to Hollander, media kits will reveal amazing things about your demographic—all provided for free. Your comprehension of how your fans and key market behave is a huge help for the next step in strategizing.
Sponsors love our app, and some are happy to cover the cost of the Whova app for your event. Once you unlock paperless networking with Whova, you can begin your outreach and research into potential sponsors. Share your brand and connect with people nearby or thousands of miles away. Brands will want to be remembered with a meaningful experience and beautiful branding on every outlet you offer up.
Share your stunning backdrop, specs, and every element of publicity you can deliver upfront. Remember, pricing levels should be unique and tempt past partners to contribute even more than your last event. Adaptability will be a crucial trait, as some partners will be interested in trade, product donations and various marketing ideas—creativity and open-mindedness will go a long way here.
Sponsors should be integrated in a sincere, significant way, which could be everything from a distinctive addition to the swag bag to transforming the event into a team-building trip. Each company will have a different culture to tailor your timing for. A great way to get a head start on avoiding any roadblocks is to simply call human relations and ask when the ideal time may be to contact the appropriate person.
Long after you get sponsors for your event, even the most seasoned event managers anticipate forgetting something important.
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